Global Connected TV Sales Market to Exhibit Steady Growth due to Technological Advancement

Connected TVs are on a roll to take over the television viewing experience in higher level. Now, a new generation of internet-enabled televisions are succeeding all over the world. These connected televisions offer an enhanced viewing experience for your favorite programs and movies, as well as an alternative way to interact with music and photos. 

Due to constant changes in technology, these TV’s are becoming useful like personal computers when it comes to web browsing as well as internet and video browsing. Apart from that, connected TV’s support Ethernet, USB, Wi-Fi, Bluetooth along with flash memory cards from digital cameras, and other video-audio connections. The report also forecasts that global Connected TV’s market shipments and revenue have showcased substantial growth in 2014 and is projected to escalate at a rapid rate during the period 2015-2021.

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Further, the market is segmented on the basis of applications, product types, and geography. By application, it can be used for social networking, news reading, entertainment, and for the purpose of education. Whereas, on the basis of capabilities it can be utilized for internet surfing, live videos, TV broadcasting, program recording etc. Besides this, by product type, Connected TV’s are also available in different sizes such as, 39 inch, 42 inch, 46 inch, 50 inches and others. It has been observed that one of the key trends rising in the Global connected TV’s market is the growing acceptance of connected TV’s in advertising that has supported advertisers in booming their customer base. This is also a major factor that attracts consumers on a very big scale.

Some of the leading players running in this market such as Samsung Electronics, LG Electronics, Philips, Sony, Panasonic, Sharp, Vizio, Toshiba, TCL, Onida, Skyworth, ChangHong, KONKA, Letv and Hisense, are also mentioned in the report.

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